First things first, we are not Sarcar Geneve the Watch Brand and this site does not sell new Sarcar Geneve Watches.

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We are retailers of Vintage Sarcar Geneve watches and this site is dedicated to this brand and to this purpose.

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We are part of the Vintage Watch Room (www.vintagewatchroom.com) where we specialise in Vintage Watches from the 20th Century from World War One through to the end of the 1980’s. However there has been one brand that one of the founders of the business has a personal connection to and that is Sarcar Geneve. He was in his early 20’s when he opened a retail store in London’s West End and was one of the first UK retailers to stock Sarcar Geneve, he developed a real soft spot for the brand and although he closed the store on the mid 1980’s he still retained a few models in his personal collection.

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The years have rolled by and with the opening of the Vintage Watch Room and having expanded the Sarcar Geneve range, we felt it was only right to open a stand alone store for these incredible watches.

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We believe this very under appreciated marque deserves a lot more recognition. In the period from the mid 1960’s through to the end of the 1970’s Sarcar Geneve produced some incredibly beautifully designed watches with excellent Persaux movements all at for the time a very reasonable price.

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The range from Gold and Silver Plated watches through solid Silver Bracelet and Bangle Watches all the way to 18ct Gold strap and bracelet watches, offered something very different at the time.

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Nowadays Sarcar Geneve produce limited edition Gem Set Watches which are works of art as much as being a means to tell the time.

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Please enjoy browsing through our ever growing collection of these fine timepieces as more will be added regularly.